Phone call from Google™ - recommending a “Jumpstart”
I got a call from a Google™ Adwords™ representative this morning. For a few seconds, I was wondering what would this be all about? Since I had recently started using Adwords™ PPC advertising on a slightly higher scale for my web sites – I had all sorts or things spinning up my head as I initiated the conversation with this female.
However, I soon realized that this is a “sales rep” trying to educate me about a program called “Jumpstart”. I asked her to send me some more details by email and scheduled a phone call for the following week. This would give me time to research and gather more information and facts about this program and talk accordingly.
So what is this “Jumpstart” program all about? By searching online – I could find out that this program was launched by Google™ about 3-4 years ago, as a part of it’s effort to give a helping hand to small businesses/advertisers – in order to help them understand Adwords™ and create a solid foundation for their business, as far as online advertising is concerned.
In this program, Google™ will assign a team of “specialists” for creating your Adwords™ campaign, with all the ad groups, keywords and ad copies. They start off by scheduling phone conversations with you to understand your advertising/business goals for the respective web site(s). They give you the choice to set the daily budget, however give a recommendation what it should like be. Also, they monitor the campaign activity and progress on a daily basis and optimize it based on your business goals/objectives. They provide this “helping hand” for 45 days. After that – you are supposed to manage the campaign(s) by yourself. They would still be available for any support/questions at any time. How much do they charge? - Like any other Google™ service, it’s FREE !!
Hmm, sounds pretty good at the outset. However, only someone who has actually used this service can actually tell if it really works the way they describe; and more importantly – how beneficial this really is? While I’m indeed going to give it a try, I’d appreciate responses/comments from anyone who has been a part of this “Adwords™ Jumpstart” program.
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Nice post, made very good & smooth reading. Free support from Google themselves for an adword campaign, sounds very interesting. The quality score of your webpages has to be very high, for Google to extend such an offer. Good going!